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Ottawa SEO (Search Engine Optimization)
Definition: Search Engine Optimization or SEO. See the Wikipedia for the full definition. In short, it is the science in which will allow your website to appear on the top pages of search engines for specific keywords.
Any marketing specialist will tell you that your website is useless unless people can find it. Advertising on other websites is one important way of gathering traffic, but it can get expensive, and some people are oblivious to advertising thinking it is pushed onto them. The most important aspect of Google is that the traffic generated by the search engine is directly interested in your services or products, thus the hit quality is much greater.
Our SEO services vary according to your budget. We can modify your existing website, or create one for you.
Be careful of those telemarketers guaranteeing you first page results on Google. Their technique is to setup a Google Adwords campaign for your keywords which will show up in Google, BUT only as a sponsored link. They don't explain the difference between organic natural SERP (Search Engine Results Page) and the Adsense program, which is very misleading to most people that don't know Search Engine Optimization.
If you need more information on this technique, please email us and we'll explain it to you. If Google Adwords is something you'd like to explore, we can setup a campaign for you, with your specific keywords and budget in mind.
One important criteria to get in search engines is inbound links. Getting links to your website from another can be very hard to get. One thing you can do to boost your SEO is to submit to various Internet Directories. A lot of them are free but some of those will give out your email information to SPAM agencies and you can expect a great deal of unwanted emails afterwards. One free Internet directory in particular, dedicated to the Ottawa business community is called www.OttawaFreeBee.com. It's owned and operated from Ottawa, your email is kept secret and will not be sent to other email collecting agencies. It's also specific to the Ottawa area so you get better linking power for the keyword "Ottawa".
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